Greg Sandow’s blog often discusses the problems of promoting classical music to a wider audience, and every now and then produces a particularly bad (or, less frequently, good) example. Just now he cites the San Francisco Symphony’s publicity for a performance of Shostakovich’s Symphony No.13, a setting of Yevtushenko’s ‘Babi Yar’, a poem concerning the slaughter of millions of Jews during the Second World War, poverty and starvation, and the spectre of the resurgence of Stalinism. The SF Symphony’s marketing director plugged it as the musical equivalent of a date flick. In a previous post he says:
This is yet another way in which classical music is drained of all meaning. Who cares what Shostakovich really is? It’s classical music! It’s a celebration! It’s big, grand, and colorful! Can anyone imagine talking about any other serious art this way?
Coincidentally, I just happened to visit the Australian Broadcasting Corporation’s Classic FM radio website, and found that they still apparently do their own marketing:
See? Classical music doesn’t suck so hard if you don’t listen to it too closely! It can inspire you to accomplish menial chores! Note also the non-ironic use of the word ‘joyful’ outside of an Xmas context for the first time in 40 years. Shostakovich would be proud to know that his terrors and deprivations weren’t suffered in vain.