Keeping the Magic Alive

Wednesday 29 August 2007

Last year I wrote in praise of Magic 693 (now Magic 1278), the Melbourne oldies station with a playlist so vast and eclectic it barely qualifies as a playlist at all. This little known treasure is a cheery beacon of eclecticism in a dreary sea of conformity. Or, to arbitrarily switch metaphors, it is a precious resource which needs careful tending from the ravages of witless business practices.
Now Magic is offering YOU the chance to help keep the station on side with the forces of good, by joining the Listener Advisory Board (no permanent link – check the lower right hand corner). Remember, now that they have a somewhat improved internet service, anyone around the world can be a Magic listener. First of all, they will ask you to complete a listener survey. I have taken the survey, and would strongly suggest that other music lovers submit similar feedback to the effect that: we love you just the way you are.
Firstly, after a rather endearing question about your age group (the youngest category is “44 or under”), you will be asked some general questions about the station’s music mix and presenters. To keep the Magic magic, I made a point of saying I liked or loved pretty much everything they do, even including stuff that’s pretty damn evil (M-ch–l B-bl-), figuring that we need a balance of joy and misery in the world to make us appreciate truth and beauty all the more. Hope you keep that need in mind if you contribute.
The real meat of the survey comes when you are asked to rate a selection of songs. I’ve written before about the sometimes jawdropping sequences of songs that can crop up on Magic, but here we get an insight into how Magic sees itself, and what it considers to be a typical cross-section of its music library:
  • Len Barry, “1-2-3″
  • Fats Domino, “Ain’t That A Shame”
  • Merrilee Rush, “Angel Of The Morning”
  • Johnny Burnette, “Big Big World”
  • Eydie Gorme, “Blame It On The Bossa Nova”
  • Bobby Vinton, “Blue Velvet”
  • Marcie Blane, “Bobby’s Girl”
  • Bryan Adams, “Everything I Do (I Do It For You)”
  • David Cassidy, “Cherish”
  • Frank Sinatra, “Chicago (My Kind Of Town)”
  • Vic Dana, “Crystal Chandalier” [sic]
  • Elton John, “Daniel”
  • Air Supply, “Every Woman In The World”
  • Julie London, “Fly Me To The Moon”
  • Janis Ian, “Fly Too High”
  • Sue Thompson & Bob Luman, “I Like Your Kind Of Love”
  • Kenny Rogers & Dolly Parton, “Islands In The Stream”
  • John [sic] Farnham, “Rose Coloured Glasses”
  • Dion, “Runaround Sue”
  • New World, “Sister Jane”
  • Linda Ronstadt & James Ingram, “Somewhere Out There”
  • Hollies, “The Air That I Breathe”
  • Sounds Incorporated, “The Spartans”
  • Jigsaw, “Yellow River”
  • Crispian St Peters, “You Were On My Mind”
That’s a big list! And not the most obvious list of recognisable hits. I told them I liked, loved, or was at least neutral on all of these – except for one, and you can probably guess which.
Once that’s over, you get invited to sign up for their Music Advisory Board:
Not only do you get a say in the music that’s played, but from time to time we give away exclusive stuff to our Music Advisory Board members that you’ll never hear about on air such as CDs, DVDs, movie tickets etc.!

I registered my email with them nearly two weeks ago, and haven’t been spammed with anything yet. I’m assuming that no news is good news.

(Crossposted with discussion at Sarsaparilla.)