Like all you mortals I get inappropriate junk mail, such as the flyer offering me discounts on entire sheep and teatowels for Ramadan. This one threw me for a second:
What do you think this pamphlet was trying to sell me? I’ve blanked out the last bit, because when I first saw this ad all the signals – amateurish layout, the word “passion”, the attempt to emulate the look of Facebook, the rainbow, the passive-aggressive use of imperative tense, the big old building, the ascending stairs, the open door, and (to be perfectly frank) the clean-cut young black man – made me assume this was yet another flyer from one of the hundreds of charismatic churches in the East End, and that the final word would be “salvation”.
I was wrong. Was this confusion intentional? Is pretending to be a god-botherer a way to get people’s attention now, or have I slipped into a parallel universe?