England is a relatively cold country which gets snowed on regularly. Australia is relatively hot and 99% of the population must travel if they are to see snow at all.
England (although reluctant to admit it) is part of Europe, birthplace of all Olympic winter sports. Australia is about as far away from Europe as you can get without leaving orbit, and has no representation in most Olympic winter sports.
British TV has started showing winter Olympics events from Turin without much fanfare on the BBC digital channels. I have heard no speculation in the media about any British medal prospects. Australian network TV has been, based on past experience, heavily promoting its round-the-clock Olympics coverage for weeks in advance. There will be detailed evaluation of Australia’s slim hopes of fluking another gold medal, which is regarded as a genuine achievement
rather than a humorous anomaly.
The BBC is runing ads explaining to people what a luge is. Australians have known what a luge is for years and spent the past week debating Zoeggeler’s chances of winning.
However, Scottish TV will still skip episodes of The Sopranos to show the local curling playoffs instead.